Cold emails that sound warm
Personalized outreach drafted from real prospect activity, ready for your review and send
- Runs while your laptop is closed
- Reports in Littlebird and by email
- Free plan includes 5 routines
Five cold outreach emails are drafted, each tied to recent company news.
- Flock Industries: the draft opens with the product they launched on Monday and offers help promoting it.
- Tailfeather Studio: the draft congratulates them on opening a second studio this month.
- Sparrow & Sons: the draft picks up your June thread with their marketing lead and mentions their new catalog.
Nothing is sent. All five drafts wait in Gmail for your review.
The problem
Cold outreach has two failure modes: the template blast everyone ignores, and the handcrafted email that takes twenty minutes and still gets ignored.
Personalization works. Personalization at scale is the part that was never humanly possible until the drafting stopped being manual.
What it does
This routine drafts outreach based on what the prospect has actually been doing: their news, their role, the thread of conversation if there is one.
You review, adjust the voice, and send. The twenty minutes of staring at a blank compose box becomes two.
Try the prompt
Copy it into a new Littlebird routine, then set the days and times that fit your schedule
- Open Littlebird and go to Routines. Open the menu next to New Routine and choose Set up manually.
- Paste the prompt into Instructions, then set the days and time under Run.
- Littlebird runs it on schedule from then on. You can pause or edit it anytime. Auto-pause is on by default and pauses it if reports go unread.
You can also choose Create with Littlebird and describe the routine in chat.
Every Tuesday draft 5 personalized cold outreach emails based on prospects' recent company news
Why make it a routine?
A skill in an AI chat app can approximate this, if you remember to ask. Copy in your calendar, paste the thread, wait, then carry the answer back out of the chat tab.
Littlebird already has the context: your meetings, your inbox, your calendar, and what was on your screen. The routine runs on schedule whether you remember or not.
It is the same idea without the choreography: the report lands in Littlebird or your inbox instead of a chat window you have to babysit.
Frequently asked questions
Does it send automatically?
Never. Drafts wait for your review. Your name goes on the email, so your judgment goes in first.
How personalized is it really?
It works from prospect activity and your history with them, not mail-merge fields. You will recognize the difference when you read the draft.
Do I need a credit card to start?
Not to start: Basic is free, and routines run on it. Plus is $17 a month billed annually or $20 month to month, with a 14-day free trial.
What happens after my trial ends?
You pick a plan: Plus at $17 a month ($20 month-to-month), Pro from $100 a month, Team from $17 per seat, or Plus for students at $15 a month.
More routines like this one
Put Littlebird to work
Littlebird is free to start, and your routines also work on the web, iPhone and Android
.svg)
