Your competitors' week, every Monday

A weekly brief on what your competitors shipped, announced, and changed -- before it surprises you in a deal.

Competitor research happens in panic mode: a deal is lost, someone asks why, and suddenly everyone is reading a changelog from February.

The information was public the whole time. Nobody had a system for looking at it, so it arrived as a surprise instead of a brief.

THE ROUTINE

What it does

Every week, this routine compiles competitor movement: product updates, pricing changes, news, and the quiet website edits that signal a pivot.

You walk into Monday knowing what changed in your market while your competitors are still assuming nobody noticed.

Try the prompt

Copy this prompt into a new Littlebird routine. Edit the days and times to fit your schedule.

COPY THIS PROMPT
Every Monday morning summarize any news product changes or updates from my top 5 competitors this week

Set it up in three steps

  1. Open Littlebird and go to Routines, then create a new routine.
  2. Paste the prompt above. Adjust the days and times to fit your schedule.
  3. Littlebird runs it on schedule from then on. Pause or edit it anytime with auto-pause.
VS. CHAT SKILLS

Why not just use a skill?

A Claude skill or a ChatGPT skill can approximate this -- if you remember to ask. Copy in your calendar, paste the thread, wait, then carry the answer back out of the chat tab.

Littlebird already has the context: your meetings, your inbox, your calendar, and what was on your screen. The routine runs on schedule whether you remember or not.

Same idea, no choreography. The output lands in your Gmail or your task list instead of a chat window you have to babysit.

FAQ

How does it pick what counts as news?

It weighs changes against your context: launches, pricing, positioning shifts, and hiring signals get surfaced; noise stays down.

Can I add or remove competitors?

Anytime. Edit the list in the prompt and the routine adjusts from the next run.

Do I pay extra for routines?

No -- routines are built into every plan. Plus costs $17 monthly ($20 month-to-month) after a 14-day trial.

What plan do I need for this?

Any plan. Plus starts at $17 a month ($20 month-to-month) with a 14-day free trial, and routines are included.

Put Littlebird to work.