Your competitors' week, every Monday
A weekly brief on what your competitors shipped, announced, and changed, before it surprises you in a deal
- Runs while your laptop is closed
- Reports in Littlebird and by email
- Free plan includes 5 routines
Two of your five competitors made changes last week, and one raised prices.
- Pricing: your largest competitor raised its starter plan from $49 to $59 a month on Wednesday.
- Product: another competitor launched a mobile app and now pitches itself to small teams on its homepage.
The other three had no launches, pricing changes or notable news last week.
The problem
Competitor research happens in panic mode: a deal is lost, someone asks why, and suddenly everyone is reading a changelog from February.
The information was public the whole time. Nobody had a system for looking at it, so it arrived as a surprise instead of a brief.
What it does
Every week, this routine compiles competitor movement: product updates, pricing changes, news, and the quiet website edits that signal a pivot.
You walk into Monday knowing what changed in your market while your competitors are still assuming nobody noticed.
Try the prompt
Copy it into a new Littlebird routine, then set the days and times that fit your schedule
- Open Littlebird and go to Routines. Open the menu next to New Routine and choose Set up manually.
- Paste the prompt into Instructions, then set the days and time under Run.
- Littlebird runs it on schedule from then on. You can pause or edit it anytime. Auto-pause is on by default and pauses it if reports go unread.
You can also choose Create with Littlebird and describe the routine in chat.
Every Monday morning summarize any news product changes or updates from my top 5 competitors this week
Why make it a routine?
A skill in an AI chat app can approximate this, if you remember to ask. Copy in your calendar, paste the thread, wait, then carry the answer back out of the chat tab.
Littlebird already has the context: your meetings, your inbox, your calendar, and what was on your screen. The routine runs on schedule whether you remember or not.
It is the same idea without the choreography: the report lands in Littlebird or your inbox instead of a chat window you have to babysit.
Frequently asked questions
How does it pick what counts as news?
It weighs changes against your context: launches, pricing, positioning shifts, and hiring signals get surfaced; noise stays down.
Can I add or remove competitors?
Anytime. Edit the list in the prompt and the routine adjusts from the next run.
Do I pay extra for routines?
No. Routines are built into every plan, including the free Basic plan. Plus is $17 a month billed annually or $20 month to month, after a 14-day free trial.
More routines like this one
Put Littlebird to work
Littlebird is free to start, and your routines also work on the web, iPhone and Android
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