Five industry stories that matter, weekly
A Friday digest of the week's five developments that actually touch your work
- Runs while your laptop is closed
- Reports in Littlebird and by email
- Free plan includes 5 routines
Five developments stood out this week, and two affect your clients directly.
- Privacy: a new state rule limits email open tracking from January 1, which affects the Birdseed Brands loyalty emails.
- Ad costs: a major social platform raised minimum campaign budgets by 20%, which matters for the Tiny Nest Co. spring plan.
- Also: two agency groups plan to merge, retail media spend grew 18%, and streaming ad prices fell 11%.
The problem
Industry awareness is supposed to happen by osmosis: scroll enough feeds and somehow stay informed. The result is an hour of scrolling and retention of approximately one headline.
Most weeks have five stories that matter for your job. The other five hundred are entertainment wearing a lanyard.
What it does
Every week, this routine distills the industry into the five developments worth your attention, with a line on why each one matters to you.
You stay the person who heard about things early, without donating your evenings to the scroll.
Try the prompt
Copy it into a new Littlebird routine, then set the days and times that fit your schedule
- Open Littlebird and go to Routines. Open the menu next to New Routine and choose Set up manually.
- Paste the prompt into Instructions, then set the days and time under Run.
- Littlebird runs it on schedule from then on. You can pause or edit it anytime. Auto-pause is on by default and pauses it if reports go unread.
You can also choose Create with Littlebird and describe the routine in chat.
Every Friday afternoon give me the top 5 developments in my industry this week
Why make it a routine?
Skills are a good demo. You open a chat, paste in yesterday's context, and get a pretty solid answer exactly once.
Tomorrow you do the whole thing again: same paste, same wait. The skill does not know your meetings, your threads, or what changed since Monday.
This routine knows all of that before it runs. It fires on schedule and hands you the result where you already work.
Frequently asked questions
Why only five stories?
Five is a number you will actually read. A digest of fifty is just another feed to ignore.
Can it focus on a niche?
Yes. Point the prompt at your segment. The narrower the beat, the better the picks.
What does a subscription run?
$17 a month for Plus ($20 month-to-month), with 14 days free up front. Routines are included at every tier.
Is there a student discount?
Yes. Plus is $15 a month for actively enrolled students, with the first two months free. Everyone else pays $17 a month for Plus ($20 month-to-month) after a 14-day trial.
More routines like this one
Put Littlebird to work
Littlebird is free to start, and your routines also work on the web, iPhone and Android
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