Know the lead before the call
Each morning, yesterday's new leads arrive researched, before your first touch goes out
- Runs while your laptop is closed
- Reports in Littlebird and by email
- Free plan includes 5 routines
Three new leads came in yesterday, and Tailfeather Studio has the clearest angle.
- Tailfeather Studio: 60 people and a $12 million Series A in August. They are hiring their first marketing lead, so start your email there.
- Flock Industries: about 400 people and no outside funding. Their new distribution center opened last week.
- Sparrow & Sons: a family-owned firm of 120 people, opening a second location this winter.
The problem
Outbound without context is just spam with a name field. The prospect can tell within one sentence whether you know anything about them, and they price your credibility accordingly.
The research exists and takes twenty minutes per lead. At forty leads a week, that math never works, so the context gets skipped and the emails show it.
What it does
Every morning, this routine researches yesterday's new leads: company size, funding, recent news, and the angle that makes your pitch relevant to them.
Your first touch lands like you did the homework, because you did. You just did not spend the twenty minutes.
Try the prompt
Copy it into a new Littlebird routine, then set the days and times that fit your schedule
- Open Littlebird and go to Routines. Open the menu next to New Routine and choose Set up manually.
- Paste the prompt into Instructions, then set the days and time under Run.
- Littlebird runs it on schedule from then on. You can pause or edit it anytime. Auto-pause is on by default and pauses it if reports go unread.
You can also choose Create with Littlebird and describe the routine in chat.
Every morning enrich any new leads from yesterday with company data funding history and recent news
Why make it a routine?
A skill in an AI chat app can approximate this, if you remember to ask. Copy in your calendar, paste the thread, wait, then carry the answer back out of the chat tab.
Littlebird already has the context: your meetings, your inbox, your calendar, and what was on your screen. The routine runs on schedule whether you remember or not.
It is the same idea without the choreography: the report lands in Littlebird or your inbox instead of a chat window you have to babysit.
Frequently asked questions
Where do the leads come from?
Whatever you have connected: your CRM, your inbox, your meeting list. Each morning's run picks up the new names.
Does it draft the outreach too?
The brief gives you the angle. Pair it with the Cold Outreach Drafter routine and the email writes itself.
How much will this set me back?
Plus comes in at $17 a month ($20 month-to-month) with 14 free days at the start, and routines are part of the deal. This routine also runs on the free Basic plan, which includes 5 routines.
More routines like this one
Put Littlebird to work
Littlebird is free to start, and your routines also work on the web, iPhone and Android
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